Hello! My name is Joseane Ferreira, and I’m a Certified Birth and Postpartum Doula based in San Mateo, California. I bring over 8 years of hands-on experience supporting families during one of the most meaningful and transformative stages of life — welcoming a new baby. I specialize in newborn care, nighttime support, breastfeeding guidance, and helping families transition smoothly into the postpartum period. I am certified by the Hospital Friendly Doula (HFD) program and have advanced training as a Newborn Specialist (Colorado University), Lactation Educator (UC San Diego), and in Child Development (Abilene Program). I’m also CPR and First Aid certified by the Menlo Park Fire Department and proudly volunteer with birthing families at Alta Bates Hospital in Berkeley. My philosophy centers on empathy, education, and creating a safe, judgment-free space for parents. I believe every family deserves support that is calm, culturally sensitive, and empowering. Whether it’s holding space during recovery, assisting with baby’s sleep cues, or helping establish confident feeding routines, I’m here to walk alongside you — day or night. I speak English, Portuguese, and Spanish, and I’m happy to support diverse families with warmth and respect.
Bachelor Human Resources Management, UniFAEL Sao Paulo, Brazil (2021)
Birth and Postpartum Doula, Hopital Friendly Doula (HFD) (2024)
Newborn Care Specialist, Colorado University (2025)
CERT member, Community Emergency Response Team Menlo Park Fire department (2025)
CPR & First Aid Certified, Menlo Park Fire Department (2025)
Lactation Education Training, Thais Hand Specialist in Lactation (2025)
Child Development, Abiline (2021)
Postpartum in Practice, Soul Sisters Doulas (2024)
Postpartum Doula Certified, ProDoula (2025)
English, Portuguese, Spanish
As a certified Birth and Postpartum Doula, I offer compassionate and skilled care tailored to each family. With expertise in newborn care, lactation, and emotional support, I create a calm, nurturing environment where parents feel supported, informed, and confident.
I had the pleasure of working with Josy as my postpartum doula, and I cannot recommend her highly enough. From day one, she was incredibly respectful of our family's needs and preferences, always communicating clearly and checking in to make sure we felt supported. Josy's knowledge of infant care is exceptional. She guided us through everything from feeding and sleep routines to soothing techniques with confidence and expertise. She supported me on my nursing journey and with infant massage, especially tummy massage in the early weeks. What truly impressed me was her commitment to continuously learning and deepening her skills—she stayed current with the latest research and best practices, which gave me tremendous peace of mind during those early weeks. Her calm and joyful presence and genuine care made such a difference during a vulnerable time. If you're looking for a postpartum doula who is professional, knowledgeable, and truly dedicated to her craft, Josy is an outstanding choice. Beyond her technical expertise, what truly set Josy apart was her extraordinary kindness and emotional intelligence. She understood that welcoming a newborn into the family is about so much more than feeding schedules and sleep—it's about navigating a profound life transition with all its joys and challenges. Josy met us exactly where we were, without judgment, and created a safe space for us to ask questions, express concerns, and adjust to our new reality. Her deep understanding of the needs of families with newborns was evident in countless small but meaningful ways. She anticipated our needs before we even voiced them, whether it was preparing a nourishing snack, tidying up the kitchen so we could rest, or simply sitting with me during a difficult moment and offering reassurance. She recognized when I needed encouragement and when I just needed someone to listen. Josy also showed remarkable sensitivity to the dynamics of our whole family. She understood that postpartum support isn't just about the baby—it's about caring for parents as they adjust to their new roles, managing recovery, sleep deprivation, and the emotional roller coaster of those first weeks. Her presence brought a sense of calm and competence that allowed us to feel more confident as parents. What I valued most was her genuine warmth and the way she made us feel seen and supported as individuals, not just clients. Josy truly cares about the families she works with, and that compassion shines through in everything she does. Having her by our side during those precious early weeks was an invaluable gift.
- S M.
Josy helped us care for our newborn daughter in the weeks after her birth. She did an amazing job of caring for our daughter. Josy was always highly professional, kind, empathetic, punctual, and helpful. She was able to give us tips and advice while also giving us much-needed rest during both daytime and nighttime shifts. We trusted her completely to take care of the baby, and she gave us an enormous amount of relief during those challenging first weeks. I can't recommend her highly enough.
- Serena H.
Josie has been a dream. She is unbelievably helpful, caring and nurturing to our family and special needs / medically complex daughter. She’s also a calm and steady presence to have around. We strongly recommend her doula services.
- Amber W.
Joaseana was an essential part of my delivery. She was incredibly kind and made us feel connected and supported throughout the process. I’m thankful we had the privilege of having her there for the birth of my daughter. Thank you, Josi! Our family loves you!
- Loara S.
Dear Joseane, I wanted to take a moment to recognize and celebrate the incredible work you do as a Doula. Your dedication, empathy, and knowledge are truly transformative for the families you support. You not only provide physical support but also emotional support, creating an environment of love and safety. It's truly admirable to see how you make a difference in the lives of so many with so much passion and care.Keep shining and spreading your light! With love, JANE
- LADJANE S.
Joseane is an exceptional doula and newborn care specialist! As a ProDoula certified postpartum doula and a Hospital Friendly Doula (HFD), she brings outstanding expertise and professionalism to every family she supports. She is also certified in newborn care by Colorado University, CPR and First Aid by Menlo Park Fire Department, trained in Lactation Education through UC San Diego (UCSD), and has advanced training in Child Development from Abilene. What truly sets Joseane apart is her ability to create a warm, safe, and nurturing environment for parents and babies. With over 8 years of experience caring for newborns and children of all ages, she provides families with evidence-based support and compassionate guidance, helping them thrive during this transformative time. Her knowledge in breastfeeding support, newborn care techniques, and postpartum recovery makes her an invaluable asset to any household. I wholeheartedly recommend Joseane to families seeking dedicated, reliable, and highly skilled support before, during, and after birth. She is a true blessing to every family she serves!” – Ladjane Sampaio, Doula’s Embrace
- Ladjane S.
I’ve had the pleasure of working alongside Joseane de Jesus Ferreira on multiple occasions, and I can say with complete confidence that she is one of the most dedicated, knowledgeable, and compassionate doulas I’ve ever met. Joseane has been my trusted backup doula many times, and every single client she supported had nothing but praise for her work. Her calm presence, strong clinical knowledge, and deep empathy make families feel genuinely cared for and empowered — whether it’s during the intensity of labor or the delicate postpartum phase. She holds multiple certifications, including CPR and First Aid, Lactation Education, Newborn Care, and Child Development, and it shows in her confidence and ability to respond to any situation with grace and professionalism. If you’re looking for a doula who is fully committed, culturally sensitive, and deeply skilled, I wholeheartedly recommend Joseane. She goes above and beyond, and your family will be in the best possible hands. With gratitude, Maristela Davids Azevedo Certified Birth & Postpartum Doula
- Maristela D.
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