Tory W

Accept insurances
Parent Coach
Newport News, Virginia
7 years of experience
5.0
About me

The Maternal Concierge / Whispering Lullabies / Birth Mamas Hi, I’m Tory Whitney—birth and postpartum doula, newborn care specialist, mindfulness and hypnobaby educator, and intuitive guide. As the founder of The Maternal Concierge a (maternal support placement service), Whispering Lullabies, and Birth Mamas, I support families through every stage of the perinatal journey with a calm, holistic approach. My work blends science, intuition, and mindfulness—offering practical solutions for sleep, postpartum recovery, emotional wellness, and early parenthood. Whether in-home or virtual, I help families move through birth and beyond feeling grounded, confident, and connected. Motherhood is more than a transition—it’s a sacred awakening. My mission is to help you feel seen, supported, and soulfully aligned every step of the way. 📍 www.thematernalconcierge.com 🗣️ Check out my reviews https://share.google/3opN2O4sySifxFlz1 https://share.google/ERsg9aTimhxoVADvS https://share.google/cmnbvGRxk33Tm3nGr 🤝 Let’s Connect Let’s talk about how we can support your family with practical care, rest, and real solutions during the perinatal journey.

Education

B.S in Business (2024)

Certification and training

Birth Doula DONA (2020)

Gentle Birth Baby Hypno Child Birth Certification (2020)

Wisdom Design Insitute - Certified Life Coach (2019)

Madriella Birth Doula Post Partum Certificate (2024)

NCTA Twins Certification (2023)

NCTA LGBTQ+ Certification (2023)

NCTA 24/7 Certificate (2023)

Renewed First Aid CPR (2023)

Pregnancy and Infant Lost Certificate (2023)

QC Wellness Sleep Training (2024)

Specialties
Abortion Doula Care Abuse Anger Management Anxiety Anxiety and Depression Aromatherapy Assertiveness Attachment problems Attention-Deficit/Hyperactivity Disorder (ADHD) Autism Spectrum Disorder (ASD) Baby and Toddler Sleep Coach Birth and Lactation Birth Doula Birth Support Birth Trauma Breastfeeding Assistance and Support Breastfeeding Support Building Healthy Communication Career Counseling Caring for Special Needs Children Childbirth Education Child/family Therapy Cognitive-Behavioral Therapy Cognitive Processing Therapy Early Parenting Educator Grief and Loss Grief Counseling Home Birth Hypnobirthing Method Infant Care Labor Doula Lactation Consultation Lactation Home Visits Latch Issues Life Transitions Loss and Bereavement Doula Low Milk Supply/Over Supply Mental Health Mindfulness Mood Disorders Overnight Newborn Care Parenting Parenting Support Perinatal and Infant Loss Perinatal Anxiety and Depression Placenta Encapsulation Positive Thinking Postpartum Adjustment Postpartum Care Postpartum Depression Postpartum Doula Care Postpartum Life Post Traumatic Stress Disorder (PTSD) Pregnancy Loss Pregnancy, Prenatal, Postpartum Therapy Premature Infants Prenatal and Postpartum Massage Therapist Prenatal Life Self-Actualization Self-Compassion Self-Esteem Sibling Preparation Sleep Consultant Solution Focused Therapy Spirituality Stress Management Support during Labor, Birth, and Postpartum Support in Pregnancy Loss Toddlers Well-Woman Care
Languages

English

Accepted insurances
Blue Cross Blue Shield (BCBS) Cigna Medicaid Tricare
Service introduction

I support families from bump to baby with personalized care from pregnancy through six months postpartum. From birth planning and mindset coaching to newborn care, sleep setup, and overnight support—I help you feel calm, capable, and rested. Whether in-person or virtual, my care ecosystem fills the gaps and empowers you to thrive.

Packages
Restful Night Care
Perfect for: New parents seeking sleep and peace of mind Timeframe: 9 PM – 7 AM flexible What's included: In-home support from certified newborn specialist Feeding, soothing, diapering, and light housekeeping Gentle sleep shaping + daily report Optional Add-Ons: Lactation consult → $75 Postpartum doula check-in → $65 Service Rate Single Night $350–$400 (starting at 35.00 hour depending on location) Weekly Rate (5 nights) $1,600–$1,800 (Sliding Scale may be available depending on availability)
$35.00
USD Per hour
All-in Family Care – 24/7 Support
Perfect for: High-need families needing continuous care What’s included: Rotating care team for day + night coverage Newborn and sibling care, light prep, emotional support On-call lactation and mental health support Optional Add-Ons: In-home classes, meal delivery Service Rate 24-Hour Block $900–$1,100 Weekly Rate (7 days) $6,000–$7,200 ( Price is location/ market driven) Extended Booking Discount 10% off for 2+ weeks
$900.00
USD Flat rate
Daytime Relief – Drop-In Local Care
Perfect for: Parents needing flexible daytime support What's included: Infant care, household help, sibling supervision Emotional check-ins + resource connections Optional Add-Ons: Nutrition consult, workshops Service Rate 2-Hour Block $85 4-Hour Block $160 10-Session Bundle $750 (save $100+)
$45.50
USD Per hour
Show all packages
Ratings and reviews
Average
5.0
# of Reviews
8
5.0

We had the absolute best experience with Tory, and I cannot recommend her highly enough. From the moment she walked into our home, she brought an immediate sense of calm and confidence that we desperately needed. After just one visit, our entire household felt more settled. She didn’t just care for our newborn—she taught me how to care for him with new techniques, hands-on guidance, and so much patience. She showed me how to soothe him, how to read his cues, and how to manage those fussy moments that had felt overwhelming before. Her approach was gentle, practical, and incredibly reassuring. On top of that, both the baby and I were coming down with a cold, and she handled the situation with so much compassion. She showed me how to help a congested newborn, helped me feel more confident in what to watch for, and even let me get much-needed rest. I truly felt cared for as a new mom, not just supported in caring for my baby. If you are looking for someone who brings expertise, calm energy, and genuine care into your home, Tory is absolutely exceptional. One visit made such a meaningful difference for us, and I am so grateful for her. I am excited to work with her again and ensure that I’ve really taken her lessons to heart.

- Huong T.

5.0

Tory helped my daughter who lives many miles from me. While I was able to be with her right after the birth, I cannot now easily return to help out in person. Her service was exactly what I was looking for as my daughter navigates the challenging newborn stage. She not only offered hands-on support with her newborn, she also gave my daughter the confidence, tools, and emotional support she needed. I genuinely believe she made a lasting impact. She was there when I couldn't be, and for that, I will always be grateful. - One happy mama and grandma- Jacki Case

- Jacki Case

5.0

My boyfriend and I are expecting our first son together and meeting with Tory was absolutely amazing . She gave us a lot of good tips for labor and also helped my partner out a lot with a hands on learning experience including bathing, feeding , diaper changing , changing clothes , and swaddling etc. This experience made up both more comfortable and prepared for our baby boy coming soon . She also provided us with a lot of good resources for labor support and postpartum support . We are truly grateful for our experience with Tory!

- Taylor Mullins

5.0

I absolutely love Ms. Toya ! I been thru a traumatic situation with my 23 week old baby and Ms. Toya is a god sent. She gave me so much advice and definitely fought for me ! She made this experience so worth it. Even tho my angel is in heaven she still Checks on me she is definitely my go to doula. She’s the mother bear for her tribe

- Kira King

5.0

LaTory has been an incredible asset for our family since the day we got home from the hospital with our son Lachlan. She arrived right on time as soon as we got home from the hospital and has been with us every week since. She has a calm yet upbeat and optimistic demeanor, and she always puts my mind at ease. She follows my direction for how I want him to be fed, where and when I want him to sleep, what swaddles to use, etc but she also has very helpful suggestions when I need them as his needs are growing and changing every day. Our older kids love her too, she always has such a nice energy and a smile on her face. She is reliable and punctual, and very responsible. We are so lucky to have her!

- Janet A.

5.0

K. Murphy September 2023 till December Tory is the absolute biggest blessing to our family. She cares for my twins so well and has seamlessly joined our family dynamic. She is a wealth of knowledge and encourages me daily. She is a natural caretaker and a baby expert. I don’t know how we would manage without her. I get restorative sleep knowing my babies are in such caring hands. My husband and I cannot recommend her enough.

- Kelsey M.

5.0

I hired LaTory a month before giving birth in a panic because my 9-month-old was still waking up frequently at night. My goal was to get my baby settled in her room and sleeping through the night before his little brother arrived. With an open-ended arrangement, LaTory achieved this in less than a week! By the second night, my baby dropped her night feeding and was sleeping through, self-soothing back to sleep by the third night. I was amazed. I highly recommend LaTory for anyone seeking baby sleep training!

- Chrissy R.

5.0

LaTory has provided exceptional care for several of our clients over the past few years She’s passionate about her work and generosity cares for families that she serves

- Amy W.

Frequently asked questions
How to get my newborn to sleep at night
How to get my milk to increase
How do I encourage labor and trust my baby's timeline
What if my provider is recommending something that doesn't feel right
How do you know its not the baby blues but PMAD
Why are the rates so high?
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