Jen Ballew

Jen Ballew

Sleep Coach
Brooklyn, New York
11 years of experience
5.0
About me

I'm Jen Ballew, a pediatric sleep coach and the founder of The Parenthood Project USA. For over a decade I've helped exhausted families find real, sustainable rest, supporting more than 250 families along the way. My approach to sleep is warm, biology-first, and led by your child's nervous system, never cry-it-out or leaving a baby to cry alone. I work with everything from newborn sleep shaping in the early weeks to responsive coaching for older babies and toddlers, always building rhythms that fit your family rather than forcing a rigid method or anything not developmentally appropriate. My practice began in Southern California, where I spent ten years supporting local families through birth, postpartum, and sleep. Today the work is nationwide and fully virtual, and I'm expanding in person into New York City as I put down roots in Brooklyn. Wherever you are, my care can meet you there. My offerings reach across the whole journey into parenthood. Alongside sleep, I offer birth preparation through my program The Threshold, blending somatic practice, evidence-based education, and nervous system support, with a specialty in VBAC (vaginal birth after cesarean). My postpartum care supports recovery and the tender early weeks, including nourishing meal prep with healing foods rooted in traditional care, placenta encapsulation, and gentle postnatal bodywork. At the heart of it all, I believe bringing new life into the world is a profound rite of passage that deserves reverence, preparation, and care. I hold each family's path with deep respect, and I would be honored to walk alongside yours.

Education

Bachelor of Arts in Political Science and Criminal Justice (2005)

Certification and training

Birth Doula Certification, International Doula Institute (2018)

Birth Doula Certification, Madriella (2025)

Mama Moon Postpartum Healing Program - Traditional Chinese Medicine Postpartum Healing Program (2020)

Postpartum Doula Certification, Madriella (2025)

Ecstatic Birth Practitioner Program (2021)

Sleep Savvy Sleep Professional - Sleep Counseling Institute (2022)

Specialties
Advanced Maternal Age Baby and Toddler Sleep Coach Belly Binding Birth and Lactation Birth Doula Birth Support Birth Trauma Bodywork Breastfeeding Support Building Healthy Communication Cesarean Scar Tissue Remedial Massage Childbirth Education Doula Trainer Early Parenting Educator Evidence-Based Care Exclusive Pumping/Bottle Feeding Family Consultation Herbal Postpartum Care Home Birth Hospital Birth Infant Care Labor Doula Maternal Fetal Positioning Mindfulness Multiples Natural Birth Natural Childbirth Newborn Care Newborn Prep Overnight Newborn Care Parenting Parenting Support Placenta Encapsulation Postpartum Adjustment Postpartum Care Postpartum Chef Postpartum Doula Care Postpartum Life Preconception Prenatal Care Prenatal Lactation Education Prenatal Life Relaxation Techniques Returning to work (pumping, breastmilk storage, etc) Self-Actualization Self-Compassion Self-Integration Sleep Consultant Somatic Techniques Spirituality Stress Management Support during Labor, Birth, and Postpartum Trauma Recovery Vaginal Birth After Cesarean (VBAC) Vaginal Steam Water birth Well-Woman Care
Languages

English

Service introduction

I'm a pediatric sleep coach serving Brooklyn families, with 10+ years of experience and 250+ families supported. I help exhausted parents find real, sustainable rest with a warm, biology-first approach that never relies on cry-it-out, from newborn sleep shaping to responsive coaching for older babies and toddlers. I also offer birth preparation with a VBAC specialty and postpartum recovery: nourishing meal prep, placenta encapsulation, and gentle bodywork. Virtual and in-person options available.

Packages
Services and Rates
THE PARENTHOOD PROJECT Services & Rates Biology-first, nervous-system-led care for birth, postpartum & infant sleep, in person in Brooklyn and virtually nationwide. 10+ years · 250+ families. INFANT & CHILD SLEEP (Virtual nationwide · in-home Brooklyn) 1:1 sleep support that works with your baby's biology and nervous system, never cry-it-out. The sleep is the vehicle; a confident, attuned parent is the destination. The Roadmap ($695) A comprehensive intake and a personalized written sleep plan, with a 75-minute planning call for both caregivers. For families ready to implement on their own. (~1 week · virtual) Full Support ($2,495) The Roadmap, plus about four weeks of coaching as you implement: responsive sessions, weekday text & email, a mid-course revision, and an integration call. Where most families land. (~5 weeks · virtual) The Deep Dive ($3,995) Full holding for layered or depleting situations: about six weeks of coaching, extended support, and a nervous-system toolkit for the parent. Capped at 3 active families. (~7 weeks · virtual) In-Home Sleep Coaching, Brooklyn (from $5,000) A virtual container with in-home overnights placed strategically across it. Essentials (2 nights) $5,000 · Immersive (4 nights + nap day) $10,000 · Concierge (7 nights + 3 nap days) $15,000. THRESHOLD: BIRTH & POSTPARTUM (In person · Brooklyn) Full-spectrum, in-person care through birth and the fourth trimester. Held, not hurried; resourced, not rescued. One practitioner, the whole arc. Not a standard doula package, and not hours on a clock, but two guided programs woven around one another, plus the holding that customizes them to you. In pregnancy, a personalized birth prep program: prenatal sessions, lifetime access to both my courses, and childbirth & fourth-trimester classes. Then in-person birth. Afterward, a custom postpartum healing program: 2-hour in-home recovery sessions centered on Reweaving, my signature ritual, with nourishment and body treatments. Every tier also includes ritual kits to mark each threshold: prenatal, birth, postnatal. The Crossing ($5,000) In-person birth · 2 prenatal sessions (1 virtual, 1 in-person) · one in-home Reweaving session · one meal delivery · a starter postpartum healing plan · classes. The baseline. The Passage ($10,000) In-person birth · 8 prenatal sessions (4 virtual, 4 in-person) · the 5-5-5 Reset container plus an added week (3 weeks of prepared meals & snacks with recipes and 3 in-home Reweaving sessions) · your postpartum healing program · classes. The Becoming ($15,000) In-person birth · 10 prenatal sessions (5 virtual, 5 in-person) · the 40-Day Rebuild container (6 weeks: weekly in-home sessions, nourishment throughout, and guided recovery exercises after your six-week clearance) · placenta encapsulation included · a threshold ritual · your ongoing postpartum healing program · priority scheduling. The Sanctuary ($25,000) In-person birth · 10 prenatal sessions (5 virtual, 5 in-person) · the Fourth Trimester Restoration container (12 weeks: weekly in-home sessions, nourishment throughout, and guided recovery exercises) · a held set of in-home overnights, placed where you need them most · placenta encapsulation included · threshold ritual · concierge access & priority everything. Very few families each season. Placenta encapsulation: $400 add-on to any package (included in The Becoming & The Sanctuary). POSTPARTUM RECOVERY (In-home · postpartum-only) Deep postpartum care for families who don't need birth support: my postpartum healing program. Food as medicine, supportive body treatments, practical newborn guidance, and the behind-the-scenes holding that customizes it all to you, built around focused 2-hour in-home sessions and Reweaving, my signature recovery ritual. (The Reset, Rebuild, and Restoration also fold into the Threshold tiers above.) 5-5-5 Reset (from $2,500) A two-week container for the first fifteen days: prepared mineral-rich meals & snacks with recipes, herbal support, and 2+ focused in-home sessions (Reweaving, supportive body treatments, belly binding, newborn & feeding guidance, gentle sleep shaping, and nervous-system support). 40-Day Rebuild (from $6,000) A six-week container: ongoing nourishment plus 6+ in-home sessions supporting abdominal, core & pelvic recovery, lactation, sleep shaping, and emotional integration, with guided recovery exercises once you've had your six-week clearance. The Mending (from $8,000) An eight-week container shaped around cesarean birth: supporting your scar, your core, and your whole-body healing across the longer surgical arc. In-home Reweaving sessions, nourishment to support healing, gentle scar-care and abdominal recovery support, belly binding suited to a cesarean, lactation and sleep shaping, and emotional integration of a surgical birth, with guided recovery movement once you've had your six-week clearance. Fourth Trimester Restoration (from $10,000) A three-month container: 12+ weekly in-home sessions supporting full abdominal, core & pelvic recovery, newborn care, sleep & lactation, and emotional & nervous-system integration, including guided recovery exercises after your six-week clearance. Rooted: The First Six Months (from $55,000) The deepest container offered: your full restoration and your baby's sleep, held as one, across the first six months. Everything in the Fourth Trimester Restoration, extended to six months, with full biology-first sleep integration through the 4-month shift and a held set of in-home overnights placed by design. Placenta included · concierge access. By application; one or two families a season. Every container includes: Reweaving & a take-home postnatal ritual kit · supportive body treatments & recovery practices · belly binding · prepared meals & snacks with recipes · newborn-care guidance · sleep shaping · babywearing · lactation support · herbal teas & infusions · meditation & mindfulness · cesarean-recovery support · ongoing virtual support. The Parenthood Project · Brooklyn & virtual hello@theparenthoodprojectusa.com theparenthoodprojectusa.com · theparenthoodprojectbrooklyn.com Carrot / Maven / Progyny eligible · itemized invoices for reimbursement available.
$695.00
USD Flat rate
Ratings and reviews
Average
5.0
# of Reviews
2
5.0

Jen was the most incredible experience of my birth, no exaggeration. Her guidance, support, understanding and kindness rooted the foundation of my birth experience in love. Despite my birth not going the way I envisioned, Jen stood by me as my advocate and partner. I'm so grateful for her and I can't speak highly enough about her professionalism and dedication to birth and motherhood.

- Jessica G.

5.0

Jen was my doula for the birth of my second child. I was determined to do a hospital VBAC with minimal intervention and Jen was instrumental in helping me design and realize my birth plan. I was immediately drawn to her confident and down-to-earth energy; I knew she was strong enough for me to lean on, but would not overpower my voice. I appreciated that she was was supportive of my evidence-based values but also challenged me to consider some of my choices in a different way. For example, she helped me get connected to more supportive midwife care at HOAG when I was experiencing some pushback from my original OBGYN group on my VBAC plans. During the birth, Jen felt like a stable pillar of support. I felt more confident in my own ability to have a low-intervention birth knowing she was there by our side. There was a point when I wanted to give up, but Jen held my hand through the pain and helped me find that confidence in myself again. I know my husband was also grateful for her steady leadership and guidance. Jen taught us some critical counter-pressure techniques and helped me advocate for things that made my birth experience more comfortable in the hospital setting (inflatable tub, laughing gas, etc.). Overall, I had a really wonderful birth experience with Jen by my side. I wish I had her with me for the birth of my firstborn.

- Nicolette Z.

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